The intelligence layer that turns design into a measurable outcome.
Design decisions validated by science, not by opinion. Powered by the world's first patented Colour & Design IP, iVisual validates designs in seconds, reduces revision cycles and accelerates time to market on objective evidence.
The first patented colour & design semantics system.
Colour stops being a matter of taste. iVisual maps 10,000+ colour shades to measured human behaviour on the patented Color Passport system. Twenty years of research, and the first structural map between colour and human response. That is why the scores hold under scrutiny.
A pack is not one impression. It is a set of signals the brain processes in a fixed order. iVisual reads each one separately, scores it, and names the correction.
Colour
Every shade matched to the patented system: 7,200 clustered colours, each carrying a measured semantic value for motivation, archetype and category fit.
Shapes and structure
Form, proportion and layout hierarchy. What the eye lands on first, and whether that matches the message the pack has to carry.
Numbers and claims
Nutri-Score, volume, percentages and claims. Scored on visibility and on whether they support the purchase decision or compete with it.
Letters and typography
Legibility, weight and contrast at shelf distance. Words are noticed last, so they have to survive the 0.3 second window to work at all.
The purchase decision is made before the pack is read. These are the numbers that govern it, and the numbers the intelligence layer measures against.
84.7%
Colour is the dominant factor
Share of buying decisions where colour decides first. Source: Seoul International Color Expo.
95%
Choices are subconscious
Daily purchasing decisions taken in System 1, before reasoning. Source: Daniel Kahneman.
0.3s
The shelf window
Average time a consumer looks at a pack. Every visual decision performs inside it, or it does not perform.
7,200
Clustered colours
Reproducible shades in the patented architecture, each with validated behavioural attributes.
1.6M
Eye-tracking datapoints
The predictive model behind attention, clarity and shelf visibility scoring.
< 5s
Time to a scored design
Upload a design and receive DNA alignment, hierarchy, colour and shelf impact scores.
From debate to decision
Same four moments. Two different outcomes.
Every packaging project passes the same four moments. Without a data standard each one reopens the discussion. With one, each closes it.
Without iVisual
Decided by the loudest voice in the room
Consumer panels report what people say. They do not report what happens in the 0.3 seconds at shelf.
1
The brief
Interpretation, rewritten by whoever is in the room that week.
2
Colour and design choice
Mood boards and taste, reopened at every review.
3
The review
3 to 5 revision rounds, most of them non-billable, none of them conclusive.
4
Launch
Shelf performance is unknown until the pack is already printed.
›
With iVisual
Decided on a score, and defended afterwards
The same four moments, each closed by an indicator that every stakeholder reads the same way.
1
Brand & Product DNA
Values, audience and positioning encoded once, used by every agency and market.
2
Validated Colour Identity
Palette linked to motivation and archetype through 10,000+ shades mapped to behaviour.
3
Scan, Compare, Report
DNA alignment, hierarchy, eye-tracking and shelf impact scored in under 5 seconds.
4
Launch
Performance predicted before print. +12% average sales uplift on validated packaging.
For who
One methodology. Three jobs to be done.
Brand owners decide faster. Agencies prove the work. Enterprise organisations enforce one standard and automate the process.
Brand owners
Take design decisions faster
Your packaging decision takes 4 weeks. It takes the consumer 0.3 seconds. Structured DNA, predictive shelf performance and competitor benchmark before production spend, so the decision is made once.
Stop defending your creative work and start proving it. A scored rationale next to every route, white-label reports for the client, and three services you can sell without adding headcount.
200 SKU's across 8 markets is not a design problem, it is infrastructure. A Brand DNA library, portfolio-wide audits and reports that feed the approval workflow automatically.
Visual identity, positioning, archetypes and emotional values. The root record every other module reads.
Brand Key model: positioning and value framework
Censydiam: consumer motivation mapping
Jungian archetypes: brand personality alignment
One source of truth across all agencies
Module 02
Product DNA
SKU identity: category, attributes, target audience and emotional positioning. Where the brand record becomes specific to the product on shelf.
Product attributes, positioning and differentiation
Category convention: follow or break
Claims and messages that move the purchase
Audience and emotional positioning per SKU
Module 03
iVisual ID
Colours, palettes and creative direction generated from both DNA records. 200+ validated colours, each mapped to behavioural data.
200 validated colours with behavioural rationale
Palettes generated from Brand and Product DNA
Each colour linked to style, archetype and motivation
The colour debate closes on data
Module 04
GenAI Inspiration
Design concepts seeded by your validated palettes and DNA, generated inside a secured, closed environment. Brand aligned by construction, not by review.
Concepts from validated palettes or uploaded artwork
Swap colours or elements on a pack instantly
Directions anchored to DNA, not to trend data
Your IP never trains external models
Module 05
Scan
Measures a design against its own DNA. Alignment scored, not discussed. Result in under 5 seconds.
Scored against Brand and Product DNA
Typography, colour and visual hierarchy per indicator
Named corrections with the data behind them
Exportable evidence for stakeholder sign-off
Module 06
Compare
Two or more designs on identical criteria, side by side. The strongest DNA match is named, not argued.
Route comparison on one scoring model
Strongest DNA match identified per indicator
Competitor benchmark in the same workflow
Performance gap named, so revisions are directed
Module 07
Reporting
Pack performance score plus attention, clarity and desirability breakdowns, in one exportable document.
Pack performance score per design
Attention, clarity and desirability broken out
Before and after comparison per indicator
White-label export for agency partners
Module 08
Eye tracking
Predicted attention on pack. Heatmaps, the first 3 seconds and pack hierarchy, before a single consumer sees the design.
Predicted attention heatmap per design
What the eye finds in the first 3 seconds
Pack hierarchy scored, not assumed
Built on 1.6 million eye-tracking data points
Module 09
Shelf tracking
Predicted attention in a competitive shelf. Visibility and standout measured in the context the pack actually competes in.
Every number comes from an iVisual analysis run before print, scored against the brand DNA of the client.
Colruyt Group · Boni
Redesign validated before print. Design score up 14%.
Scored on 9 criteria across both artworks. 4 up, 5 equal, 0 down, with two corrections named before the print run.
Overall design score3,7 › 4,2 +14%
Brand DNA match85% › 90%
tao Beverages
Pack performance up 17% on the new can.
11 indicators scored on both cans. 8 improve, 2 hold equal. Eye-tracking clarity holds at 94%.
Pack performance78% › 91% +17%
Excitingness30 › 54
Duvel Moortgat
Three routes scored before print. 5 points found.
Attention 100% and desirability 100% on the chosen route, with the performance gap to the best route named per indicator.
Pack performance91% vs 96%
DNA match, current pack90%
It's not about taste. It's a neurological decision.
iVisual · 2026
Secure by design
Your Brand DNA is strategic data.
Generative AI accelerated design production. It did not solve brand protection. iVisual runs in a closed environment, so your DNA, colour logic and competitive context stay inside your authorised environment.
No training on your dataEncrypted in transit and at restRole based access
