Reproducing colour

September 20, 2021

There are billions of colours. From fuchsia pink to lemon yellow, from mint green to cobalt blue, from eggplant purple to ruby red and everything in between. A monitor can display 16 million of them, a printer or printing machine can print thousands. When you consider that the human eye can on average distinguish 300 colours and a more practiced eye sees around 1000 colours, then the range of a printing machine is still quite large by comparison.

 

TRANSLATING RGB INTO CMYK

Because a printer or printing press cannot print all 16 million colours of a monitor, it is sometimes rather difficult to exactly reproduce a colour. In order to be able to print, a design in RGB must be translated into CMYK, for example, or into specific colours from an ink range.

When translating into CMYK, colour can be printed based on four-colour printing. Each color is printed over the others in certain percentages as dots. These dots can only be seen with a magnifying glass. Colour arises by means of the light that is transmitted by the inks and reflects on the substrate (the paper). Of course, this substrate is also very crucial and will affect the perception of colour. By the way, the K in CMYK stands for black.

Whatever method we use, in reality printing is often a compromise, the outcome of which is not always satisfactory. The colour range (GAMUT) of the human eye, RGB and CMYK is shown in the figure below.

Gamut

Tip: To make a colour consisting of four CMYK values pure and more intense, we can bring it back to an essence of three values. This is done by setting the lowest colour value to 0 and by subtracting this removed value from the other two colours and add the same value to the black.

LAB VALUES

When comparing two colours (or colour points), we get the delta E, or the cumulative deviation. These are the cumuli of the differences between the a, the b, and the L values. The formula is the square root of the sum of the squares of the differences of the Lab values of two objects to be compared.

In general, a delta E of 2 is considered to be acceptable all over the world. But this depends on the material, structure, density, etc. In other words, the difference cannot normally be observed. In actual fact, however, it is the case that for yellow, a delta E of 0.5 already constitutes a significant difference but for red, sometimes a delta E of 5 may be acceptable and thus not optically discernible.Lab values

THE COLOR NAVIGATOR SYSTEM

Research by the Color Navigator Institute gave rise to a system that maps and arranges colours that are as pure as possible, for our brains as well as production.

The Color Navigator System builds further on CIELab, inter alia, and through further research has redefined the colour range to the useful range that is evenly perceptible to our eyes and brains and perfectly reproducible. The Color Navigator Institute clustered colours that are close to each other and have the same properties, and then arranged them according to style, type and culture. It thus becomes easier to identify, name, arrange, communicate colours and ultimately to use them.

Interested to see how our experts can help you with this? Feel free to contact us.

More articles

Super-fresh ideas and results, even without large research budgets

Super-fresh ideas and results, even without large research budgets

Starting a new business is an exciting adventure that comes with its fair share of challenges. This was certainly the case for Supervers.be, an online grocery store that delivers fresh, locally-sourced products to customers' homes. Despite their confidence, they...

Packaging experts, brand owners and agencies are in the same boat

Packaging experts, brand owners and agencies are in the same boat

Launch of the Packaging Squad Driven by the believe, that collaborations, building partnerships and sharing expertise are key for a successful future, we created the Packaging Squad. It’s an initiative of four companies working closely, with FMCG brand owners and...

Small packaging change, big impact on buying behaviour

Small packaging change, big impact on buying behaviour

The sustainable battery eneloop is the only battery brand that exclusively ships rechargeable batteries to more than 80 countries. It sells several types of batteries and chargers. With its typical Japanese-inspired design, this Advanced Power Solutions (formerly...