iVisual wins the Vlerick – EY Launchpad 2019

January 17, 2021

On October 17th, the final of the Vlerick iGMO  EY Launchpad 2019 took place. In this final round, the most promising emerging technologies from different sectors presented themselves to a wide selection of Belgian CEOs.

iVisual was chosen as the winner of all the finalists. The Vlerick iGMO Launchpad 2019 award is a nice recognition for the hard work of our team and the collaboration with all our partners and customers. Professionals are beginning to understand that every brand, product, campaign, digital application or space needs an objective colour strategy to create a recognisable identity, maximise visual impact and generate measurable results.

Thank you Vlerick Business School, EY and KBC for the organisation of this inspiring day! And thank you Mr Kahneman (Nobel Prize in Economic Sciences) to prove that 95% of our decisions are unconscious. It is precisely for this reason that a better and more accurate use of colour has a positive impact on the results of companies, regardless of the sector!

 

Vlerick - EY Launchpad 2019 winner - iVisual

More articles

Small packaging change, big impact on buying behaviour

Small packaging change, big impact on buying behaviour

The sustainable battery eneloop is the only battery brand that exclusively ships rechargeable batteries to more than 80 countries. It sells several types of batteries and chargers. With its typical Japanese-inspired design, this Advanced Power Solutions (formerly...

What is colour?

What is colour?

Color does not exist, but is created in our brains. In order to see color we need light, an object and our eyes. Color arises in the presence of light. Whenever light falls on an object, some of the rays are reflected by the object and the remainder is absorbed. The part that is reflected, determines the color.

Measuring colour

Measuring colour

Color measurement devices are necessary for accurate color communication. Visual evaluation of color is subjective, affected by our memory and highly depends on the viewing conditions. Therefore, depending on the application, either spectrophotometers or colorimeters are used to accurately and objectively capture and communicate color. Even though both spectrophotometers and colorimeters are used to measure color, they work in very different ways and are used for different applications. Choosing the right color measurement device depends on your application and price range, which requires a good understanding of both technologies.