On October 17th, the final of the Vlerick iGMO – EY Launchpad 2019 took place. In this final round, the most promising emerging technologies from different sectors presented themselves to a wide selection of Belgian CEOs.
iVisual was chosen as the winner of all the finalists. The Vlerick iGMO Launchpad 2019 award is a nice recognition for the hard work of our team and the collaboration with all our partners and customers. Professionals are beginning to understand that every brand, product, campaign, digital application or space needs an objective colour strategy to create a recognisable identity, maximise visual impact and generate measurable results.
Thank you Vlerick Business School, EY and KBC for the organisation of this inspiring day! And thank you Mr Kahneman (Nobel Prize in Economic Sciences) to prove that 95% of our decisions are unconscious. It is precisely for this reason that a better and more accurate use of colour has a positive impact on the results of companies, regardless of the sector!