intelligent brand identities

Imagine your brand & products with the right visual identity, more impact and better results across all your touchpoints

Based on color science (our patented Color Navigator System), design semantics and impact intelligence, we can predict how consumers will perceive a design and make decisions in the first three to five seconds. The visual hierarchy, clarity and emotional impact of your visual brand identity becomes clear. We help brand owners, marketing, design, UX and product teams develop data- and science based solutions that increase conversion rates and improve the customer experience of their brands, products, packaging, advertising, spaces, websites and e-commerce platforms.

Boost your brands visual identity

More than ever brands and companies need to stand out and create competitive advantage by being authentic and communicate in a personal, consistent, inclusive and sustainable way. A right visual brand identity, in line with your brand’s mission and vision, should always be the basis of a successful design- and innovation process. A visual identity is not only about your logo colors but all the colors and visual cues that create the context and experience. A right visual identity by intelligence improves your company’s efficiency and results overnight.

Order a color audit

Maximize your conversion

Based on color science (our patented Color Navigator System) , design semantics and impact intelligence, we can predict how consumers will perceive a design and make decisions in the first three to five seconds. The visual hierarchy, clarity and emotional impact of your visual brand identity becomes clear. We help brand owners, marketing, design, UX and product teams develop data- and science based solutions that increase conversion rates and improve the customer experience of their brands, products, packaging, advertising, spaces, websites and e-commerce platforms.

Discover our measurable impact

More than 95% of all
our daily decisions are subconscious

– DANIEL KAHNEMAN

In 84,7% of all our buying decisions color is the dominant factor

– SEOUL INTERNATIONAL COLOR EXPO

Actionable insights & predictive impact

Want to make the right decisions for your branding, communication, products, or packaging? One Inch Whale and iVISUAL have joined forces to leverage research & visual nudging:

✔ Make objective, research-, scientific & data based decisions
✔ Be efficient in development, (re)production & purchasing
✔ Reach more & sustainable impact, with better results overall
✔ Merge creativity with logic, bridging the gap between marketing & research

Book a meeting

Our way of working

INTAKE & AUDIT

Mapping your mission
& positioning

STRONG IDENTITY

Targeting your market
& buyer personas

MORE IMPACT

Enhancing your
customer experience

BETTER RESULTS

Boosting conversion of
all your touchpoints

Our cases

iVISUAL is an ideal partner in the (re)branding process of your product, brand or company. Discover some of our cases.

“We are a company with a no-nonsense approach and therefore there was an immediate click with Color Navigator, Karine and her team. The assignment was handled very pragmatically within the short deadline set. The output was very useful and more than worth its money. We would immediately start working with Color Navigator again.”

C. D. S.
Livwise

“The Color Navigator System is one of the greatest revolutions in the history of color. It has proven to bring structure and add color intelligence from design to reproduction with greater efficiency, better results and clear communication between all stakeholders.”

Kodak

“When we started working with Color Navigator, we had the opportunity to communicate color to the customer in a well-founded way and achieve much better sales results.”

M. S.
Absintt

“By working with Color Navigator, a new world of color expertise opened up. This system very well complements the limited knowledge that we as architects have about color. It is a system in which color combinations are no longer based on gut feeling, but on a professional and scientific basis.”

V. L.
Provincie Antwerpen

“Thanks to the color types and styles in the system, students can quickly make the right color selection. The Color Cluster System offers not only a clear path in finding the right colors, but also an argument that supports their choices.”

B. P.
Universiteit Antwerpen