Brand & Product Range Colour Identity

In collaboration with design and innovation agency Absintt, iVisual developed a colour identity for both the brand and the products of the Belgian eyewear brand Faces and Glasses. This colour identity applies to their eyewear, store design and marketing materials. Starting from the 12 frame colours, which iVisual determined based on trends, gender and sales, among other things, 8 colours were selected that can be applied efficiently in their shop and 4 colours that can be used in their communication, such as websites, brochures…