Packaging Colour Identity & Rebranding

iVisual created a colour identity for more than 800 packages based on the therapeutic effect of the medicines in question. The logo of Belgian pharmaceutical company EG also underwent a rebranding. In addition to the 24 main colours, the support colours were selected based on the intensity of the drug and in function of the recognisability for the customer and pharmacists. The findings were summarised in a branding and production guide to support the designers and international manufacturers.