Super-fresh ideas and results, even without large research budgets
Mar 14, 2023
Starting a new business is an exciting adventure that comes with its fair share of challenges. This was certainly the case for Supervers.be, an online grocery store that delivers fresh, locally-sourced products to customers' homes. Despite their confidence, they...
Packaging experts, brand owners and agencies are in the same boat
Oct 7, 2022
Launch of the Packaging Squad Driven by the believe, that collaborations, building partnerships and sharing expertise are key for a successful future, we created the Packaging Squad. It’s an initiative of four companies working closely, with FMCG brand owners and...
Small packaging change, big impact on buying behaviour
May 27, 2022
The sustainable battery eneloop is the only battery brand that exclusively ships rechargeable batteries to more than 80 countries. It sells several types of batteries and chargers. With its typical Japanese-inspired design, this Advanced Power Solutions (formerly...
What is colour?
Jan 21, 2022
Color does not exist, but is created in our brains. In order to see color we need light, an object and our eyes. Color arises in the presence of light. Whenever light falls on an object, some of the rays are reflected by the object and the remainder is absorbed. The part that is reflected, determines the color.
Jan 7, 2022
Color measurement devices are necessary for accurate color communication. Visual evaluation of color is subjective, affected by our memory and highly depends on the viewing conditions. Therefore, depending on the application, either spectrophotometers or colorimeters are used to accurately and objectively capture and communicate color. Even though both spectrophotometers and colorimeters are used to measure color, they work in very different ways and are used for different applications. Choosing the right color measurement device depends on your application and price range, which requires a good understanding of both technologies.
Monochromatic firestations by Pedevilla Architects
Dec 19, 2021
These monochromatic constructions were designed by Pedevilla Architects, known for the simplicity and intelligence in their designs, linking the interior of the fire stations with their exterior and surroundings.
Dec 3, 2021
Throughout history some colors have created destruction. Some intense pigments were used widely for decoration as the concern about them was still unknown. Back then, you had to be a daredevil to use color by times. Read on to know how color is not always that innocent.
The impact of colour
Nov 4, 2021
Did you know that the color of our surroundings is the first thing that pops into our eye? Not the shape or material of an object, but its color is the first visual component registered by our brain. Unlike other mammals, humans are programmed to register color immediately. The origin of this process lies in our evolutionary needs. As nomads, we had to be able to make fire and distinguish the ripe from the rotten berries. Reading the landscape was a necessary skill for survival.
Breathing Colour by Hella Jongerius
Oct 21, 2021
Our team visited the amazing exhibition by Dutch designer Hella Jongerius at the Design Museum in London. Jongerius does research on colors, textures and materials. According to Hella, all her questions are open-ended, and all her answers provisional, taking the form of finished and semi-finished products. Through this way of working, she does not only celebrate the value of the process, but also engages the user in her investigation. Her installation based exhibition takes a deeper look at the way colors behave, exploring shapes, materials, shadows and reflections.
Oct 10, 2021
In case you didn’t know, our color experts organize workshops to share their knowledge with other color enthusiasts. The Color Navigator System workshops are taught to professionals, companies, universities, etc. They are tailor-made for different industries such as fashion, design, product development, architecture, interior design and digital media. We also offer courses to develop general or specific color skills, such as understanding color, color psychology, color management and color reproduction.