Lifestyle & Colour Collection Development

iVisual structured and created the premium collections for Associated Weavers‘ ButterFly display. These internationally marketed collections were segmented based on the lifestyles of the iVisual TimeLabps team and the applications on print, digital and POS. An innovative concept around colour perception and colour choices for the consumer was created. Among other things, the impact of the colours on the space and well-being was taken into account.