No more guessing. Better Results.
iVisual is the first company to combine colour science, design semantics, predictive intelligence and behavioural insights to create strong brand identities and impactful visual communication.
In a world in full transformation iVisual is the preferred partner of brand owners and agencies to optimise, objectify and accelerate design and innovation processes. Sustainable by default, our iVisual framework guarantees better results for all your offline and online brand, product and communication touchpoints.
The Google Maps of colours
The patented Color Passport System consists of nearly 10,000 colours with a unique passport and individual coordinates that reveal their type, semantic design style, associations and cultural or geographical relevance. All coordinates are continuously enriched by recent consumer and market data and research insights. Selecting and combining the right colours and design semantics based on your brand essence, values, market opportunity, target audience and region creates a recognisable, sustainable and powerful identity.
Our expertise has been translated into products, software and services that offer further support in building & upgrading strong brand & product identities. In addition, the Color Passport System is taught at diverse universities and colleges empowering the graphic designers, product engineers, architects and marketeers of the future.
The iVisual Framework is the engine that combines our colour science with design semantics, predictive intelligence, creativity and behavioural insights. It cracks the code of the +95% unconscious consumer choices and is able to anticipate consumer preferences and decisions in different circumstances, context and regions.
By doing so we are able to optimise, objectify and accelerate the design and innovation process. We eliminate guessing and empower creativity and data driven innovation at the same time.
Our predictive intelligence was built by leading neuro and data scientists to help professionals making the right design decisions. Inspired by biology and benchmarked with market & consumer insights, we apply artificial neural networks with over 1,6M datapoints to create a prediction of how users will perceive a design in the first three to five seconds of viewing. We are able to detect which design characteristics evoke human attention and under which circumstances.
We use our predictive intelligence to validate design and innovation decisions, but also through competition benchmarking and point of sale contextual impact prediction.
Our way of working
Through four different steps we sharpen your brandkey and optimise your visual identity and communication with our guarantee for stronger impact and better results.
To grow yourself, you must know yourself. We can only start working if your mission, your values, brand essence, USP’s and offer is clear. Based on an intake of the current vision and positioning of your brand or product range, our experts will analyse the actual situation and propose further workshops or research if necessary to sharpen the brandkey.
As a third step, we craft a new visual brand identity aimed at your market and consumer based on our predictive intelligence. We determine colours, combinations, contrasts, graphic, product and imagery style. We make a distinction between the brand/logo or product colours and the identity colours that also have a major impact on the experience.
In step 2, we start the process of mapping and benchmarking the brand or product range based on the iVisual Framework intelligence, market and consumer insights. This includes translating the brand key in specific colour and design styles associations depending on the purpose. It also takes into account need states, occasions and biological impact.
In the final step we provide a digital iVisual toolbox for the application of the new visual brand or product identity. The identity includes clear guidelines for online and offline use, technical values, translation to major color systems and design software. The toolbox can be shared with all stakeholders and has templates for use in different design, marketing, communication and purchasing applications.
We are iVisual, passionate about colour, design semantics, research and technology. We love what we do and want to make the world a more beautiful, colourful, sustainable and interesting place!
Liselot De Baets
Graphic & Interior Designer
Colour & Trend Expert
Business Partner India
Digital Projects Manager
Anneke van Gemert
Operations & Communication Lead
Luc Van Renterghem
Printing & Graphic
Digital Projects Manager
Sarah De Wée
Colour & Trend Expert
Fashion & Textile Designer
ISOCOLOR Matching Expert
Business Partner USA
Colour & Retail Expert
Dominique de Borrekens
Director & Partner
Bart Van Tigchelt