We are iVisual
Color experts since 1995
More than 25 years ago, the Color Navigator Institute was founded by civil engineer and psychologist Luc van Renterghem. Together with his research team he investigated the effect of color on our brains. This resulted in the patented Color Navigator System. Since then, the institute has been regarded as one of the authorities within the color neuropsychological world, with applications in a wide range of disciplines and sectors.
Over the years, we expanded the system with design semantics and predictive intelligence. iVisual was born. iVisual beliefs in the power of visual intelligence (color science, design semantics and predictive intelligence) to optimize, objectify and accelerate innovation and design processes. We generate stronger brand identities, more impact and better results.
The impact of color
Two thirds of everything our brain processes and remembers is based on visual information, such as light and shapes. Colors are specific waves of light that have a great impact on our way of thinking, our performance, our hormonal balance, our metabolism, etc. If you know that global research shows that in 84.7% of all our purchasing decisions, color is the deciding factor, then it seems very logical that color also has a direct impact on the results of companies.
Neuromarketing
Although neuromarketing is on the rise, its applicability remains very unpredictable. Our unique technology, predictive data and continuous research make it possible to predict, based on the most important factor, color, which elements (subconsciously) attract attention for each form of communication
Measuring is knowing
Almost everyone now agrees with Nobel laureate Daniel Kahneman and his findings that more than 95% of all our decisions are unconscious and automatic. It is no coincidence that color is the dominant factor in almost all these decisions.
The combination of more than 25 years of advanced neuroscience research, artificial intelligence and neural network modeling allows us to simulate how users will react to a specific design. iVISUAL helps agencies, brand owners, marketing, UX, innovation and product teams make conscious and data-driven decisions that increase conversion and improve the user experience across all touchpoints. Do you want to make strategic design decisions based on feelings or knowledge?
A Google Maps for colors
The patented Color Navigator System consists of nearly 10,000 colors with individual coordinates that reveal their type, style and cultural or geographical relevance. All coordinates are continuously enriched by recent data from digital applications and research. Selecting and combining the right colors according to your corporate or brand identity, target audience and region in which you operate has never been easier and more precise.
Our expertise has been translated into products, software and services that offer further support in making the right, substantiated colour choices. From different countries and sectors, our partners and customers get to work with the Color Navigator System. In addition, our approach is taught at renowned universities and colleges.
Our way of working
Selling the right colors, but selling the right colors to the right consumer in the right region is even better. Our color experts match your identity with the right use of color. Through four different phases we optimize your color strategy with maximum impact and recognition as a result!
Based on an intake around the current vision and values of your brand, our experts will map out your identity in the first phase. We take into account the most important touch points in which visual cues are used. This includes the brand, products, website and communication. In addition, our TimeLabs team also charts relevant market developments, innovation trends and buyer personas.
As a second step, we define a new visual brand identity aimed at your market and consumer based on intelligence (color science, design semantics and predictive data). We determine colors, combinations, contrasts, graphic, product and imagery style. We make a distinction between the brand or product colors and the identity colors that also have a major impact on the experience. The color mood and psychology, as well as the color and taste synesthesia also play an important role in specific cases. Just like design semantics and predictive impact scans.
We then provide a toolbox for the application of the new visual brand identity. By means of Color, Style and Product Dashboards we show in a visual way how the visual brand cues can be used for all your stakeholders. This application covers design, marketing and production, as well as purchasing and communication.
Finally, we provide measurable results that support the effect of the new visual brand identity, after which we deliver your certified iVISUAL identity. We provide a sustainable approach to all your visual brand applications that leads to stronger brand recognition, more impact and better results. The certified iVISUAL identity will be delivered in a DAM powered by Doqmind.
Color workflow
iVisual is the backbone of a smart color strategy,
as well as an efficient and sustainable workflow.
Color(re)production
When determining a Certified Color Identity, we take into account the most commonly used color system in the customer’s production or user environment as much as possible and from the start. After all, all the work of designers, marketers, purchasers is undone if the chosen and certified colors are not (re)produced consistently on the different carriers and touchpoints.  Â
A Certified Color Identity therefore contains easily applicable dashboards for all internal and external stakeholders who come into contact with color. If desired, Color Navigator offers guidance on color (re)production in a wide range of industries and advice on solutions for the measurement and responsible viewing of color
Our team
We are iVisual, passionate about visual intelligence and people.
We love what we do and want to make the world a more colorful, sustainable and interesting place!
Karine Steculorum
Creative Color Director
Partner
Katleen Briers
Partner Success Lead
Lotte Quirijnen
CN Color Expert
Product Developer
Marie-Gon Vos
CN Color & Trends Expert
Business Partner India
Thierry Lescrauwaet
Founder Partner
Khadja Tits
CN Color Expert
Graphic & Interior Designer
Steven Jordens
Operations
Digital Projects Manager
Anneke van Gemert
Operations &
Communication Lead
Liselot De Baets
Commercial Director
Rob Meijer
Printing & Graphic
Color Expert
Sarah De Wée
CN Color & Trend Expert
Fashion & Textile Designer
Henri Debar
ISOCOLOR Matching Expert
Business Partner USA
Luc Van Renterghem
Civil Engineer Color Professor
Dominique de Borrekens
Director & Partner
Bart Van Tigchelt
Business Director & Partner
Berna Hoonhout
CN Color & Retail Expert
Are you our new colleague?
Our partners
We believe more than ever in working together and joining expertise. Man and technology go hand in hand. iVisual has partnerships with renowned (inter)national companies in numerous sectors and specializations.
Do you want to work together or exchange ideas? Be sure to let us know.
Let’s meet!
Do you have a question, do you want to work together or are you interested in one of our solutions?
Send us a message to start your color journey!